1 thought on “How do novices start the clothing industry?”
Nathan
1. The role of market positioning ① Clarify the image of retail stores and determine target customers. Market positioning is actually a goal for customers, which plays a navigation role for customers' purchase behavior. If the positioning of retail stores lacks personality, it will lack attractiveness to customers. ② Clarify the business direction and purpose. Market positioning is actually the application of market segmentation strategies. Through market positioning, the target consumer group is clarified, which is conducive to retailers to understand consumer demand characteristics, and guide retail stores to formulate correct product portfolio, price portfolio, service portfolio, and promotion portfolio Wait. ③ through market positioning, it is conducive to the retail store to understand competitors, avoid reality, and avoid strengths. ④ Market positioning is a staged retail strategy. With the enhancement of the operating strength of retail stores and changes in consumer demand, retail stores can re -position their ability to improve their adaptability and find opportunities for new markets. . Market positioning program ① market segmentation. The market segment of retail stores is usually based on the characteristics of customers' age, gender, and social classes. Through market segmentation, you can understand the purchase characteristics of various market segments and evaluate market opportunities. ② Select target customers. By evaluating the scale, development potential, and market competition of the market segment, the entry of market segments and the service targets of retail stores are determined. Effective markets generally have enough market space. The market competition is not high, and retail stores have sufficient strength to enter. ③ Select the positioning factors to determine the purchase characteristics. According to the operating advantages of retail stores, combined with the characteristics of customers, select the positioning factors, determine the operating characteristics of retail stores, and clarify the location of retail stores in the minds of consumers. ④ Publicity of market positioning. After retail stores determine the positioning strategy, its propaganda work or market selling point design should be carried out around positioning, strengthening the expected image of its clothing store in the minds of consumers.
1. The role of market positioning
① Clarify the image of retail stores and determine target customers. Market positioning is actually a goal for customers, which plays a navigation role for customers' purchase behavior. If the positioning of retail stores lacks personality, it will lack attractiveness to customers. ② Clarify the business direction and purpose. Market positioning is actually the application of market segmentation strategies. Through market positioning, the target consumer group is clarified, which is conducive to retailers to understand consumer demand characteristics, and guide retail stores to formulate correct product portfolio, price portfolio, service portfolio, and promotion portfolio Wait.
③ through market positioning, it is conducive to the retail store to understand competitors, avoid reality, and avoid strengths.
④ Market positioning is a staged retail strategy. With the enhancement of the operating strength of retail stores and changes in consumer demand, retail stores can re -position their ability to improve their adaptability and find opportunities for new markets.
. Market positioning program
① market segmentation. The market segment of retail stores is usually based on the characteristics of customers' age, gender, and social classes. Through market segmentation, you can understand the purchase characteristics of various market segments and evaluate market opportunities.
② Select target customers. By evaluating the scale, development potential, and market competition of the market segment, the entry of market segments and the service targets of retail stores are determined. Effective markets generally have enough market space. The market competition is not high, and retail stores have sufficient strength to enter.
③ Select the positioning factors to determine the purchase characteristics. According to the operating advantages of retail stores, combined with the characteristics of customers, select the positioning factors, determine the operating characteristics of retail stores, and clarify the location of retail stores in the minds of consumers.
④ Publicity of market positioning. After retail stores determine the positioning strategy, its propaganda work or market selling point design should be carried out around positioning, strengthening the expected image of its clothing store in the minds of consumers.