With the continuous improvement of national living standards, my country's catering industry has also developed rapidly in recent years. The following is an analysis of the successful case of catering for everyone. Welcome to read! Analysis of the successful case of catering 1: The catering industry, as a pillar industry in my country's tertiary industry, has been in social development and people's lives Play an important role. Especially in recent years, my country's catering industry has shown a high -speed development momentum and has become one of the "popular" industries. The catering industry has shown a rapid development and prosperity, making many people who want to target their mouths to do business. The industries with fast starting, low thresholds, and high demand are favored by many entrepreneurs. Therefore, the catering industry has also become the first choice for entrepreneurial investors projects. At present, my country's catering industry is in a period of great development. The market potential is huge and the prospects are very broad. But from another aspect, catering demand is complex and varied. Its consumption taste and consumer psychology may change with the changes in the social environment. So how does catering investment entrepreneurs grasp the trend of this demand? This requires entrepreneurial investors to understand the requirements and environmental conditions of catering companies themselves, see the development trend of the catering market, choose appropriate marketing methods, and choose the appropriate marketing method. Only to succeed in fierce market competition. But for novices in the catering industry, there are certain difficulties in this regard. The platform that lacks professional catering information The development direction of catering and understanding the situation of the catering industry competitors will be beneficial to the development of catering enterprises. The advent of the informatization era, today's fierce competition, the mastery of information will directly affect corporate vitality and competitiveness. At present, online catering websites have also been launched frequently, but most of them are just a communication media for their own companies, and it is difficult to meet the needs of other catering people. As a platform for professional catering people, China Eating Network has made more catering practitioners see hope. The comprehensive and timely time for the catering information provided by the eating network allows catering people to understand the dynamic information of catering, which also provides a window for catering to understand catering information from various places. The number of competitors' information collection channels It is understood that the overall growth rate and development potential of the catering industry have attracted many investment entrepreneurs. However, it has also gradually exacerbated the competition in the catering industry. In the face of the increasingly fiery competition in the catering industry, entrepreneurs who want to divide the catering industry to understand and analyze the dynamics of competitive rivals have become necessary. However, the current amount of catering opponents provided by the websites is very small, which is far from enough for catering entrepreneurs to do a good job of competitors to analyze this work. To this end, catering practitioners spend huge manpower, material resources, and funds to do a good job to do a good job of doing a good job. The survey of competitors is difficult to highlight. The industry of China Eating Network has dynamically collected a large number of dynamic information about catering in various places, and there are also professional restaurant professional teams to look directly at the current situation of the catering industry and provide response methods. The key: focus on grasping the trend of catering Tato who knows the opportunity first, who will lead the market. There is no shortage of business opportunities for the market. The key is how catering entrepreneurs grasp it. Hasing that the trend of catering is no longer just relying on simple catering information, but requires more data and data collection reference. Today's catering websites are mostly different due to small scale, and services with similar catering data data are still far from. Therefore, the grasp of the development trend of catering requires a platform with a large scale, catering data and data. It is understood that China Eating the Net, a catering portal specializing in catering practitioners, satisfied more catering people to use this platform to obtain corresponding information and macroeconomic data to predict the future development of the overall catering and beverage in the future The trend, grasping the market direction, adds a share to the market in the market. For catering investment entrepreneurs, the catering industry is easy to step into it but it is also easy to be eliminated. The competition in the market has also continued to evolve in the catering industry. How entrepreneurs are looking for a successful way out in the catering industry, which requires the improvement of entrepreneurs' own quality and ability, rich catering experience, and a platform for professional learning to enrich their lack of knowledge. It restaurant opening preparatory plan how to write a restaurant entrepreneurial plan and instance . Development prospects since the junior high school, I have started living in school, knowing the headache "eating" problem, That is the food in the cafeteria. Because the school cafeteria is generally made of large pots, although the price is low, it rarely makes students welcome. The students' complaints about the cafeteria food are even more "found in ancient times." Although college students can eat outside the school, most students are still willing to eat in the school cafeteria due to economic factors. The quality of meals is not guaranteed, which will cause many problems. Students' nutrition cannot keep up, and even some students often do not eat. As a result, malnutrition and stomach problems should not occur in college students. Therefore, I decided to integrate the advantages of the cafeteria and restaurants to open a student self -service nutrition fast food restaurant. . Introduction to the store The shop is located in the central area of the university, mainly targeted at college students, teachers, and migrant workers. The operating area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and leisure catering. Breakfast is mainly characterized by southern snacks such as Zhejiang. Of course, local snacks are also indispensable. There are many varieties, full taste, and nutritious, so that diners have more choices. Lunch and dinner have different taste dishes from North and South. Non -meal provides a variety of cold drinks. This restaurant adopts the method of buffet fast food, so that customers have a more relaxed dining environment and more choice space. The restaurant is decorated naturally, casual, and at the same time, it has a modern atmosphere. The walls are light and warm. The kitchen layout is reasonable and delicate, good lighting, and the overall view is between the nature of the family kitchen and the nature of the hotel kitchen.
. Development strategy 1. Before the restaurant is opened, it is necessary to advertise, because the main customer base is for students, and the speed and breadth of information transmission among students are very large. Therefore, it does not cost much to promote the publicity, just simply ads such as leaflets or multimedia (such as: audio). 2. This restaurant adopts a self -service service, free tea and fresh soup. In addition, the quality of rice is relatively good for competitors. Different practices can be used to make the taste different, so as to be different from competitors and give customers more discounts to attract more customers. In addition, the restaurant also launched a couple package such as barbecue cold drinks, Babao rice, etc. Due to the vacancy of leisure diet, this will also become a major feature of our store. . Many students are accustomed to the lifestyle of three o'clock, and many times will choose the nearest dining place in order to save time. The door is too far away. The restaurant will also launch a service delivery service at an appropriate time, and take corresponding methods according to different situations. For example: If there are more than three copies (including three copies), you can deliver the goods for free, and you need to pay a certain delivery fee if you call takeaway alone. Fei will pull another two takeaways, which can increase sales. . The restaurant uses a stainless steel buffet dish, which is saved and environmentally friendly, and the waste cannot be dumped casually. You can contact the farmers and make it free to collect them for free. This is mutually beneficial. It is reported that competitors are not in place in this regard, so a good dining environment can attract more customers. 5. Although the source of the customer drops sharply during the summer vacation, after all, there are still some students who stay in the school, nearby residents, and migrant workers. At that time, the key points of production and transfer services can be adopted to improve the summer operating conditions. During the winter vacation, considering a monthly business, unnecessary cost expenses have been reduced. 6. The market economy is developing rapidly, changing, and dynamic, so it is necessary to look at the development and analysis of an enterprise from a long -term perspective, and make long -term plans. Summarize the situation and make the next plan, such a stepped development model. After the operation is stable, you can consider expanding operations, increasing other service projects, and finding new markets, doing chain operations, and slowly creating your own brand. Looking at the problem in the long run, so as to have the future of an enterprise. . The management structure of the restaurant The shop manager and cashier, 1 chef, 2 waiters. The business concept focuses on the following points: The main cultural characteristics: health care, humanistic care The main product characteristics: vegetarian food with food therapy and health function The main service of the main service Features: Missing service of member system The main environmental characteristics: green dining environment with traditional cultural atmosphere . Market analysis The diet in the cafeteria in university has always been a problem. High quality has become a recognized problem, just to meet the problems of students' food and clothing, but the quality is far from the requirements of the students. The diet of some universities is worrying, and even some university cafeterias have a collective poisoning incident. This planning is based on this. In order to ensure the safety of college students and improve the quality of college students, the university diet alliance is established. Universities provide a certain job of work -assisted jobs to help poor students to complete their studies. advantages and disadvantages: A advantage analysis: This restaurant's operation solves the problem of single and other problems of the school cafeteria. There is no concern for the sanitation of flow stalls without guarantee, and it is as convenient and fast as the cafeteria. In addition, this restaurant adopts self -service selection method, which should be easily welcomed by customers and can save some human resources. At the same time, the meal also provides cold drinks, ice porridge, etc., and free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in restaurants with clean and good service attitudes. Therefore, satisfactory services will also be a major feature of our restaurant. In addition, the school cafeteria has a clear dining time, and there are few restaurants outside the school for breakfast. Therefore, our shop outside the school can easily seize the market share that is lost due to the time difference. The market share generated by the potential customer base for meals for a period of time. A disadvantage analysis: Because of the first start, the scale of fast food restaurants is small, such as human resources and service items for dining. The competition inside and outside the campus is also relatively fierce, so there are still a lot of disadvantages. On the other hand, because the school holiday is fixed, the source of customers during the winter and summer vacations will fall sharply, and the winter vacation will be less than the summer vacation. This will be a problem that is difficult to solve. Opportunity analysis: According to our market research and analysis, the market demand of our products exists and has certain competitiveness. And I am a student -a member of this largest customer base, so I can better understand what products and services the customers need. From these aspects, it should be very opportunities to squeeze into the catering market. The threat analysis: The service of the restaurant is directly and inevitable that the quality of the product and the cost of the product is directly and inevitable. In this way, the price of the product will not be lower than the competitors. In comparison, customers' economic tolerance has become a big test. In addition, cost and profit are also directly linked, and the amount of profit is a major decisive factor that can survive in competition. Furthermore, the different customs and eating habits have another problem, that is, do most customers recognize or satisfy the product? This also needs to be tested. 6. Promotion and market penetration The promotion strategy: Plord publicity: large -scale, high intensity, large investment. Later propaganda: Attach importance to the management of customers' relationships, so as to carry out word -of -mouth marketing. The planning and organization of regular specific activities such as sponsoring school organizations will be promoted to remind customers' awareness of consumption through the event. For holidays, targeted promotional strategies such as leaflets are carried out. . Analysis of financial status 1. According to calculations, the restaurant opening funds can be initially obtained by about 10,600 yuan (venue rental fee of 2,000 yuan, dining and hygiene licensing and other documents 600 yuan, venue decoration The cost is 3,000 yuan, the purchase cost of the kitchen utensils is 1,000 yuan, and the basic facilities and other expenses are 4,000 yuan). . The cost of the operation stage mainly includes: employee salary, material procurement costs, venue leasing costs, taxes, hydropower fuel costs, miscellaneous expenses, etc. 3. Daily operating financial budget and analysis based on budget analysis and survey, the market capacity can be preliminarized, and the total daily turnover is about 800 yuan, and the yield is 30%. The investment recycling period is about three months. 8. Marketing combination strategy Thematic marketing strategy: Due to the weak economic strength of this restaurant, the marketing strategy that avoids reality will be avoided in the early stage to avoid a large number of hard -to -market marketing. And adopt a set of effective "commitment marketing" for product promotion. Through menu, posters, cultural manuals, advertising, promotional activities, etc. to consumers to promote and advocate the business purpose and concept of "the prime" of "heaven". The technical marketing strategy: Paping and planning will determine that the restaurant has innate advantages in avoiding the lack of loyalty of ordinary restaurants. To establish a sense of authority and trust, this restaurant will establish a complete member information feedback system to achieve marketing commitments: L. Customer feedback form. In the service, the staff strictly requires staff to establish the first concept of customers and listen carefully to customer opinions. 2. Satisfaction of customers to the end. Establish the concept of "customers who are satisfied with themselves", so as to think for customers all the time. 3. Establish a restaurant customer service survey form, and regularly shall be responsible for tracking services to customers.
With the continuous improvement of national living standards, my country's catering industry has also developed rapidly in recent years. The following is an analysis of the successful case of catering for everyone. Welcome to read!
Analysis of the successful case of catering 1:
The catering industry, as a pillar industry in my country's tertiary industry, has been in social development and people's lives Play an important role. Especially in recent years, my country's catering industry has shown a high -speed development momentum and has become one of the "popular" industries. The catering industry has shown a rapid development and prosperity, making many people who want to target their mouths to do business.
The industries with fast starting, low thresholds, and high demand are favored by many entrepreneurs. Therefore, the catering industry has also become the first choice for entrepreneurial investors projects.
At present, my country's catering industry is in a period of great development. The market potential is huge and the prospects are very broad. But from another aspect, catering demand is complex and varied. Its consumption taste and consumer psychology may change with the changes in the social environment. So how does catering investment entrepreneurs grasp the trend of this demand? This requires entrepreneurial investors to understand the requirements and environmental conditions of catering companies themselves, see the development trend of the catering market, choose appropriate marketing methods, and choose the appropriate marketing method. Only to succeed in fierce market competition. But for novices in the catering industry, there are certain difficulties in this regard.
The platform that lacks professional catering information
The development direction of catering and understanding the situation of the catering industry competitors will be beneficial to the development of catering enterprises. The advent of the informatization era, today's fierce competition, the mastery of information will directly affect corporate vitality and competitiveness. At present, online catering websites have also been launched frequently, but most of them are just a communication media for their own companies, and it is difficult to meet the needs of other catering people. As a platform for professional catering people, China Eating Network has made more catering practitioners see hope. The comprehensive and timely time for the catering information provided by the eating network allows catering people to understand the dynamic information of catering, which also provides a window for catering to understand catering information from various places.
The number of competitors' information collection channels
It is understood that the overall growth rate and development potential of the catering industry have attracted many investment entrepreneurs. However, it has also gradually exacerbated the competition in the catering industry. In the face of the increasingly fiery competition in the catering industry, entrepreneurs who want to divide the catering industry to understand and analyze the dynamics of competitive rivals have become necessary. However, the current amount of catering opponents provided by the websites is very small, which is far from enough for catering entrepreneurs to do a good job of competitors to analyze this work. To this end, catering practitioners spend huge manpower, material resources, and funds to do a good job to do a good job of doing a good job. The survey of competitors is difficult to highlight. The industry of China Eating Network has dynamically collected a large number of dynamic information about catering in various places, and there are also professional restaurant professional teams to look directly at the current situation of the catering industry and provide response methods.
The key: focus on grasping the trend of catering
Tato who knows the opportunity first, who will lead the market. There is no shortage of business opportunities for the market. The key is how catering entrepreneurs grasp it.
Hasing that the trend of catering is no longer just relying on simple catering information, but requires more data and data collection reference. Today's catering websites are mostly different due to small scale, and services with similar catering data data are still far from. Therefore, the grasp of the development trend of catering requires a platform with a large scale, catering data and data.
It is understood that China Eating the Net, a catering portal specializing in catering practitioners, satisfied more catering people to use this platform to obtain corresponding information and macroeconomic data to predict the future development of the overall catering and beverage in the future The trend, grasping the market direction, adds a share to the market in the market.
For catering investment entrepreneurs, the catering industry is easy to step into it but it is also easy to be eliminated. The competition in the market has also continued to evolve in the catering industry. How entrepreneurs are looking for a successful way out in the catering industry, which requires the improvement of entrepreneurs' own quality and ability, rich catering experience, and a platform for professional learning to enrich their lack of knowledge.
It restaurant opening preparatory plan how to write a restaurant entrepreneurial plan and instance
. Development prospects
since the junior high school, I have started living in school, knowing the headache "eating" problem, That is the food in the cafeteria. Because the school cafeteria is generally made of large pots, although the price is low, it rarely makes students welcome. The students' complaints about the cafeteria food are even more "found in ancient times." Although college students can eat outside the school, most students are still willing to eat in the school cafeteria due to economic factors. The quality of meals is not guaranteed, which will cause many problems. Students' nutrition cannot keep up, and even some students often do not eat. As a result, malnutrition and stomach problems should not occur in college students. Therefore, I decided to integrate the advantages of the cafeteria and restaurants to open a student self -service nutrition fast food restaurant.
. Introduction to the store
The shop is located in the central area of the university, mainly targeted at college students, teachers, and migrant workers. The operating area is about 80 square meters. It mainly provides breakfast, lunch, dinner, special cold drinks and leisure catering. Breakfast is mainly characterized by southern snacks such as Zhejiang. Of course, local snacks are also indispensable. There are many varieties, full taste, and nutritious, so that diners have more choices. Lunch and dinner have different taste dishes from North and South. Non -meal provides a variety of cold drinks. This restaurant adopts the method of buffet fast food, so that customers have a more relaxed dining environment and more choice space. The restaurant is decorated naturally, casual, and at the same time, it has a modern atmosphere. The walls are light and warm. The kitchen layout is reasonable and delicate, good lighting, and the overall view is between the nature of the family kitchen and the nature of the hotel kitchen.
. Development strategy
1. Before the restaurant is opened, it is necessary to advertise, because the main customer base is for students, and the speed and breadth of information transmission among students are very large. Therefore, it does not cost much to promote the publicity, just simply ads such as leaflets or multimedia (such as: audio).
2. This restaurant adopts a self -service service, free tea and fresh soup. In addition, the quality of rice is relatively good for competitors. Different practices can be used to make the taste different, so as to be different from competitors and give customers more discounts to attract more customers. In addition, the restaurant also launched a couple package such as barbecue cold drinks, Babao rice, etc. Due to the vacancy of leisure diet, this will also become a major feature of our store.
. Many students are accustomed to the lifestyle of three o'clock, and many times will choose the nearest dining place in order to save time. The door is too far away. The restaurant will also launch a service delivery service at an appropriate time, and take corresponding methods according to different situations. For example: If there are more than three copies (including three copies), you can deliver the goods for free, and you need to pay a certain delivery fee if you call takeaway alone. Fei will pull another two takeaways, which can increase sales.
. The restaurant uses a stainless steel buffet dish, which is saved and environmentally friendly, and the waste cannot be dumped casually. You can contact the farmers and make it free to collect them for free. This is mutually beneficial. It is reported that competitors are not in place in this regard, so a good dining environment can attract more customers.
5. Although the source of the customer drops sharply during the summer vacation, after all, there are still some students who stay in the school, nearby residents, and migrant workers. At that time, the key points of production and transfer services can be adopted to improve the summer operating conditions. During the winter vacation, considering a monthly business, unnecessary cost expenses have been reduced.
6. The market economy is developing rapidly, changing, and dynamic, so it is necessary to look at the development and analysis of an enterprise from a long -term perspective, and make long -term plans. Summarize the situation and make the next plan, such a stepped development model. After the operation is stable, you can consider expanding operations, increasing other service projects, and finding new markets, doing chain operations, and slowly creating your own brand. Looking at the problem in the long run, so as to have the future of an enterprise.
. The management structure of the restaurant
The shop manager and cashier, 1 chef, 2 waiters.
The business concept focuses on the following points:
The main cultural characteristics: health care, humanistic care
The main product characteristics: vegetarian food with food therapy and health function
The main service of the main service Features: Missing service of member system
The main environmental characteristics: green dining environment with traditional cultural atmosphere
. Market analysis
The diet in the cafeteria in university has always been a problem. High quality has become a recognized problem, just to meet the problems of students' food and clothing, but the quality is far from the requirements of the students. The diet of some universities is worrying, and even some university cafeterias have a collective poisoning incident.
This planning is based on this. In order to ensure the safety of college students and improve the quality of college students, the university diet alliance is established. Universities provide a certain job of work -assisted jobs to help poor students to complete their studies.
advantages and disadvantages:
A advantage analysis: This restaurant's operation solves the problem of single and other problems of the school cafeteria. There is no concern for the sanitation of flow stalls without guarantee, and it is as convenient and fast as the cafeteria. In addition, this restaurant adopts self -service selection method, which should be easily welcomed by customers and can save some human resources. At the same time, the meal also provides cold drinks, ice porridge, etc., and free tea. Simple and comfortable decoration will be a major feature of the restaurant. Students generally like to eat in restaurants with clean and good service attitudes. Therefore, satisfactory services will also be a major feature of our restaurant. In addition, the school cafeteria has a clear dining time, and there are few restaurants outside the school for breakfast. Therefore, our shop outside the school can easily seize the market share that is lost due to the time difference. The market share generated by the potential customer base for meals for a period of time.
A disadvantage analysis: Because of the first start, the scale of fast food restaurants is small, such as human resources and service items for dining. The competition inside and outside the campus is also relatively fierce, so there are still a lot of disadvantages. On the other hand, because the school holiday is fixed, the source of customers during the winter and summer vacations will fall sharply, and the winter vacation will be less than the summer vacation. This will be a problem that is difficult to solve.
Opportunity analysis: According to our market research and analysis, the market demand of our products exists and has certain competitiveness. And I am a student -a member of this largest customer base, so I can better understand what products and services the customers need. From these aspects, it should be very opportunities to squeeze into the catering market.
The threat analysis: The service of the restaurant is directly and inevitable that the quality of the product and the cost of the product is directly and inevitable. In this way, the price of the product will not be lower than the competitors. In comparison, customers' economic tolerance has become a big test. In addition, cost and profit are also directly linked, and the amount of profit is a major decisive factor that can survive in competition. Furthermore, the different customs and eating habits have another problem, that is, do most customers recognize or satisfy the product? This also needs to be tested.
6. Promotion and market penetration
The promotion strategy:
Plord publicity: large -scale, high intensity, large investment. Later propaganda: Attach importance to the management of customers' relationships, so as to carry out word -of -mouth marketing. The planning and organization of regular specific activities such as sponsoring school organizations will be promoted to remind customers' awareness of consumption through the event. For holidays, targeted promotional strategies such as leaflets are carried out.
. Analysis of financial status
1. According to calculations, the restaurant opening funds can be initially obtained by about 10,600 yuan (venue rental fee of 2,000 yuan, dining and hygiene licensing and other documents 600 yuan, venue decoration The cost is 3,000 yuan, the purchase cost of the kitchen utensils is 1,000 yuan, and the basic facilities and other expenses are 4,000 yuan).
. The cost of the operation stage mainly includes: employee salary, material procurement costs, venue leasing costs, taxes, hydropower fuel costs, miscellaneous expenses, etc.
3. Daily operating financial budget and analysis
based on budget analysis and survey, the market capacity can be preliminarized, and the total daily turnover is about 800 yuan, and the yield is 30%. The investment recycling period is about three months.
8. Marketing combination strategy
Thematic marketing strategy:
Due to the weak economic strength of this restaurant, the marketing strategy that avoids reality will be avoided in the early stage to avoid a large number of hard -to -market marketing. And adopt a set of effective "commitment marketing" for product promotion. Through menu, posters, cultural manuals, advertising, promotional activities, etc. to consumers to promote and advocate the business purpose and concept of "the prime" of "heaven".
The technical marketing strategy:
Paping and planning will determine that the restaurant has innate advantages in avoiding the lack of loyalty of ordinary restaurants. To establish a sense of authority and trust, this restaurant will establish a complete member information feedback system to achieve marketing commitments:
L. Customer feedback form. In the service, the staff strictly requires staff to establish the first concept of customers and listen carefully to customer opinions.
2. Satisfaction of customers to the end. Establish the concept of "customers who are satisfied with themselves", so as to think for customers all the time.
3. Establish a restaurant customer service survey form, and regularly shall be responsible for tracking services to customers.